Environmental Communication and Advocacy

Environmental Communication and Advocacy explores the art and science of effectively conveying environmental information, values, and concerns to diverse audiences. This course equips students with the knowledge and skills needed to craft clear, compelling narratives that influence public opinion, inspire action, and shape policy decisions. Through examining communication theories, media strategies, and stakeholder engagement techniques, learners will understand how to bridge knowledge gaps, counter misinformation, and cultivate a sense of shared responsibility.
Students will analyze case studies from successful advocacy campaigns, practice designing persuasive messages for different platforms, and learn to navigate challenges such as political polarization, cultural differences, and information overload. By the end of the course, learners will be prepared to serve as credible voices in environmental dialogues—whether as scientists, policymakers, journalists, activists, or community leaders—fostering constructive conversations and meaningful change in pursuit of a healthier, more sustainable world.